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Marketing Personalization Trends for 2019
Know your ideal prospect. It seems like a no-brainer to know as much as you can about your ideal prospect so you can not only continue a healthy business relationship, but also understand the segmentation that your sales and marketing efforts work most effectively...
Use Your Existing Customer Profile Data To Build The Perfect Target Market
When creating a list of companies and titles to reach out to, there are several tips that can ensure you are reaching out to the right prospects. As a best practice, it's extremely valuable to keep a profile of your existing customers. If you know the right...
Direct Mobile Dials Are Fueling B2B Communication Channels
Time is always a key factor in sales. Whether it is reaching out when a company is going through a growth trend, responding in a timely fashion to an RFP, or reaching out to renew an existing contract; timing can mean the difference between revenue and missed...
Reducing Customer Effort in Today’s Market=Delighting Your Customer
We live in an age where products and services are increasingly similar, and are increasingly based on both our fast paced lifestyle, and all that comes along with it. If you've tried to have a telephone conversation with anyone under 30 years old recently, you can...
You Can Sell With a Strategy and Still Have Fun
The world of sales is full of obstacles and competition. Dealing with potential customers is like a delicate dance, one wrong step and the performance can be ruined. There are ways to move your product or service while keeping this ‘dance’ elegant and in-step. Don’t...
Lead411 Named a Lead Intelligence High Performer for the Fall of 2018 by Real Users on G2 Crowd
Lead411 has been identified as one of the best Lead Intelligence Platforms based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2 Crowd, the world’s leading business solutions review website. "We are very excited to...
5 Tips For a Better Outbound Email Campaign
These days, everyone's phones are always in their pockets buzzing with email alerts, so email marketing can reach even more people than any other type of internet marketing. Because of this increased reach, you've decided you want to try an email marketing campaign....
Shorten Your Sales Cycle With Sales Triggers
In today's sales world, we are surrounded by time savers. Data is at our fingertips 24/7; we can share files with co-workers, have a video conference call with 12 people in 3 different states, and shorten work-flows with real-time messaging. One aspect of sales that...
Lead411 Named a Leader For “Best ROI” in the Sales Intelligence Category
Lead411 has been identified as one of the best Returns on Investment, based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2 Crowd, the world’s leading business solutions review website. “Lead411 is excited to be...
Lead411 and PersistIQ to Offer Premier Data + Sales Engagement Solution
Integrated High Quality Lead Intelligence & Elegant Sales Automation to Provide a “one-stop-shop” for the mid-market SAN FRANCISCO--(BUSINESS WIRE)--SaaStr 2018-Marketing and Sales teams in the mid-market face daunting solution integration problems and a confusing...
Lead411 Recognized As a Leader In The Colorado Tech Scene By G2 Crowd
Lead411 has been identified as one of the best Colorado software tech companies, based on its high levels of customer satisfaction and likeliness to recommend ratings from real G2 Crowd users. Lead411 has received a 4.5 out of 5 star user satisfaction score across its...
How Using Hiring Trends Can Lead to New Sales Opportunities
Prospecting for new clients is perhaps the most challenging and yet most crucial task in any business. Without viable leads, a business will soon fail. Here at Lead 411, we know a thing or two about prospecting for hot leads, and we have multiple ways of notifying you...
Understanding Brand Positioning: How to Make Your Marketing Work For You
The first step in creating effective marketing messages is to clearly identify your company's brand positioning. All too often, a company isn't clear on exactly what it does best, which can leave potential customers confused. Understanding the three different brand...
How Recruiting Trigger Data is Fueling Staffing Industries
As a recruiter in a large company, you already know the challenges in finding the perfect candidates to hire in each department. Perhaps you've gone through a lot of turnovers over the last few years simply because you didn't do well enough in vetting the candidates...
How Intelligent Marketing Triggers are Eliminating the Tradition of Buying Lists
Using Data to Grow Your Prospects More data is publicly available today than ever before, and this new information is helping marketers rethink their approach to sales. By analyzing data in an intelligent way, marketers create more targeted conversations, convert more...
Adding Urgency To a Sales Interaction
Adjusting your sales pitch to include a sense of urgency can increase your close rates dramatically. When you get a hot lead, the first thing you want to do is call or email the prospect and close the sale. It's fun and exciting to reach out and make the case why your...
The Power of Listening in Business
The best sales people are those who listen, instead of dominating the conversation. You'll discover the needs of your customer, dispel any concerns they have, and build a positive relationship that keeps people coming back to your company again and again. Ready to...
Why we Think Data.com is Shutting Down
Salesforce will soon be announcing the end of a partnership with Data.com. Salesforce acquired Data.com (previously known as Jigsaw), the crowd-sourced data provider, back in 2010 but the relationship has been rocky from the beginning. Salesforce support chat has...
3 Tips For Building The Perfect Post-Subscribe Email Autoresponder
Building the perfect post-subscribe email autoresponder is a step many businesses often overlook when it comes to lead conversion. Email autoresponses are almost an afterthought for many brands, mainly because they forget the power it could potentially wield to turn a...
Top Strategies For Effective Outbound Sales Engagement
Businesses today have numerous avenues to announce their presence to potential clients. Social media and web content strategies have without doubt increased visibility in the highly competitive online marketplace. Targeted customers have so many options to choose from...
How to Capture Millennials with Email Marketing
The rapid rise of social media has some marketers questioning what types of marketing appeals to Millennials. Some would even argue that email marketing is a marketing tool that Millennials don't embrace, choosing to consume marketing material in more visually...
Teamwork!: How Collaboration Can Help Sales Teams
Are you looking for the secret to sales success? It might be sitting right in front of you...literally! Pipedrive calls collaboration "arguably the most important factor you can tweak to improve your sales metrics", and this sentiment appears to be echoed by experts...
Lead Pipeline 2017: Start with Account Based Selling
Near forthcoming Q1Y17 presents sales strategists an opportunity to capture new leads for business growth. These days, sales leadership relies on more than mere selling. A global sales plan should include account based selling (ABS) methodologies. Connect with...
4 Tips on How to Sell to Executives
You cannot approach selling to executives in the same way you approach any other sale. It's true that selling to executives versus employees is a shorter process, (less waiting for approval periods), but it does require a totally different strategy than the one you...
How to Fix a Leaky Sales Pipeline Fast
You have efficiently and effectively filled the sales funnel with fresh leads by gaining insights and improving opportunities, movement and action using tips from references such as this one from Tellwise. You have a process to quickly engage your customers and your...
How to Engage Highly Qualified Leads: Finding the Right Information Before Taking Action
In the B2B world, it's easy to assume that every lead you go after is going to think alike. It's risky to make assumptions the B2B industry is overly uniform and businesses automatically gravitate to products like yours. In truth, every business customer is different....
B2B Email Marketing Tips for the Holidays
While the holiday season is boom or bust for retailers, B2B email marketing requires some extra thought ensuring that the season remains strong and leads do not cool while customers focus their efforts elsewhere. Steve Denner wraps up a few tips in his article "4 tips...
Knowing More About Your Prospect Before You Call: It Makes A Difference
Calling various prospects on the phone can be intimidating. The sales pitch needs to go out the window because it's ineffective. Research has shown that knowing more about the person you're calling makes all the difference in the world. Customize the Call The...
8 Ways to Improve Your Outbound Email Deliverability
Your email list is growing, your content is on point, but wait...your delivery percentage is dismally low! How are your going to turn these emails into sales if you can't reach your customers? These 8 tips to improve your outbound email deliverability will ensure your...
How Big Data can Fill Your Sales Pipeline Fast!
Big data is this generation's telephone. It changes everything about our lives, from the regulations we live with, to the charities we support, and even the products we buy. Particularly, big data has revolutionized the way companies think of potential customers....
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